bwey.

because sometimes i need more than 140 characters to say something.

    • 0
      24 May 2011

      Best/Worst/Stupidest/Lamest/Wishy-washyest recruiting pitch ever

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      Got this in my inbox.  Not quite sure how I'm supposed to feel about it, since I have so many options.

      Subject line: social networking/mobile/games/storage/cloud/virtualization opportunities from [ recruiting firm name ]

      Hello,

      Hope all is well. I am a recruiter that would like to check in with you in early 2011. How are things at [ company ]? Would you consider making a move if an excellent opportunity presented itself? I have 17 yrs of progressive recruiting experience and have been retained to find significant engineering and marketing talent for such companies as IBM, Microsoft, VMware, Nokia, Groupon, Facebook, Twitter, Yahoo, eBay, Google as well as many emerging search/social networking/online advertising/mobile/iPhone/games/virtualization and cloud computing start-ups. Would you consider confidentially drafting and forwarding an updated resume? Do you have any software/Java/J2EE/UI/UX Design/wireless/mobile/ Linux/Ruby on Rails engineering or prod mgmt/marketing friends inside/outside the company that might be looking? Good luck and continued career success at [ company ].

      Regards,

      [ name and firm name removed ]

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    • 0
      26 Apr 2010

      The replacement for your Social Security Number is already in your hands.

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      Over dinner (and a couple of beers) with a friend this weekend, we came to the mutual conclusion that the Social Security Number is hopefully on its way out as a method of identification, and being replaced by a number you know by heart, one you access and use every day: your mobile phone number.

      We all know about the perils of using your SSN online and off - it's tied to very sensitive personal data, such as your credit reports, bank accounts, credit cards, so having that information slip out into the wrong hands has serious consequences.  But it is a unique ID, at least for those of us that live in the United States, one that doesn't change throughout your life, unlike a credit card, email address, or bank account number.

      The mobile phone number is becoming your unique ID, and I believe using it as such as the following advantages:

      • It stays with you.  Number portability between carriers has made this possible, and as you use your number as a part of your profile in more and more places, switching costs just get higher and higher.  If I changed my mobile number today, the number of people and institutions I'd have to notify of the change would probably be in the high hundreds, if not thousands.
      • It's not (directly) tied to anything critical.  Right now only the carriers have any personal info on file for every phone number.  Giving out your phone number might cause a problem with creeps or telemarketers calling you, but they don't have access to your credit reports, bank account numbers, or credit cards.  More on this below.
      • It's international.  Does anyone in the United Kingdom give a rat's ass about your SSN?  How about China?  Your mobile number, including your country code, is unique and accessible just about everywhere in the world.  In a world that gets increasingly global, the need for unique identifiers that cross borders increases.
      • It's a way to identify and access you.  SSNs are just an identifier, nothing more.  There's no address or contact information associated with it.  In fact, from personal experience, I've run into problems where the address associated with my SSN was not up to date, and therefore important communications to me got sent to lord-knows-where.  Email addresses change, and emails can get lost or sent to your spam folder.  Your mobile phone number is an identifier AND a contact method.  (For those of you thinking, ugh!  I don't want strangers calling me.  To which I say: let the call go to voicemail.  You do it already.)
      • It's how people know you.  Granted, most people don't have your number memorized, but it's saved in all their phones and address books.  At least I know my wife's phone number, but I can't even tell you the last 4 digits of her SSN, which sucks when doing things like filling out insurance forms.

      My company, Zong, is in the business of mobile payments.  More specifically, we're in the business of using your mobile phone as an authentication method for payments.  On the surface this might be in direct contradiction with my second bullet point above, but think of it this way: every time you hand your credit card to a restaurant waiter, you put it at risk (especially if you open a tab at a bar).  Every time your credit card company or bank mails you a statement, you put your data at risk.  And every time you enter your SSN online, you're definitely at risk.

      Product

      What Zong does is add a layer between your secure information and the institutions that use it for payment.  We currently verify that you're in possession of the phone by sending a PIN code via SMS to authenticate transactions.  Yes, that has its issues as well, but the level of security can scale up with the type of payment - all the way up to a secureID token, similar to the ones you'd use to access a corporate VPN (ugh).  I'm not saying that's the future, my point is that those problems can be solved.  I'm thinking about a future where all I'd need to buy anything is my mobile phone number and mobile phone.

      In a future where your mobile phone number is used as a lifelong ID, payment is just one of many business opportunities I can think of.   It'll be interesting to see if this becomes a reality, but that's where I'm placing my bets for now.

      b.wey

      http://twitter.com/milhaus12

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    • 3
      3 Mar 2010

      Could Facebook start eating LinkedIn's lunch?

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      Foo
      Now that I've been an active Facebook user for 3 or 4 years, one thing I've noticed is that the line between business and personal use has gone from strong to weak to nearly nonexistent.

      (Granted, that might be a function of my line of work - in the tech startup world, I'm interacting with power users of web and mobile technology products.)

      Not long ago, Facebook was my personal network and LinkedIn was my professional network. I begrudgingly added work contacts to my Facebook account, knowing that would restrict what I would put online.  But I've finally reached a point where I'm so easy to find, all these services - Facebook, Twitter, LinkedIn, Google Buzz - are so interconnected, that I treat all of them like professional networks.

      (it may also be a function of age - I don't do crazy stuff anymore, so the transition has been easier.  Case in point, I just said "stuff" instead of, you know.)

      The point to my long-winded intro is that Facebook, being by and far the dominant social network, could easily jump into LinkedIn's professional network space and make a fair bit of money.  I'll call my hypothetical Facebook professional network service FacedIn.

      LinkedIn is fantastic but the problem is not the product, it's the circumstance. I really only engage with the product in 2 scenarios: when I'm looking to hire or be hired.  Facebook, on the other hand, is a daily use network. FacedIn, as I imagine it, would take advantage of their 400 million plus users and could offer a suite of professional services, including:

      • If you're looking for a job, you can turn on FacedIn. Otherwise, if you're happily employed, keep it off and don't be bothered by it.
      • Turning it on makes you findable and accessible by recruiters with professional accounts.  It lets you reach out to people outside your network to inquire about jobs they might have open.
      • It gives you a professional profile with more detail on your work experience and skills.
      • Heck, one aspect of FacedIn could be a professional service to help you clean up or hide potentially disastrous photos or status messages that you wouldn't want potential employers to see.
      • How about a "stealth" mode that would allow you to recruit without your coworkers knowing?
      • And of course, there would be the usual suite of management tools for recruiters and companies to post jobs, reach out to candidates, look for referrals, etc.

      The beauty of all this is that it can be powered by Facebook Credits.  Looking for a job, want to turn on FacedIn?  Pay with FB Credits.  Want to post a job and advertise it?  Use FB Credits.  Want your profile professionally screened and cleaned?  You know the answer.  How about this: want to contact a potential candidate about a position you're hiring for?  Send them a gift of FB Credits to take your message.

      That's just my 0.02 Facebook Credits.

      (PS. Or, LinkedIn could introduce a virtual currency system to start capturing microtransaction revenue...)

      b.wey
      http://twitter.com/milhaus12

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    • 1
      28 Jan 2010

      7 Status Update Habits of Highly Annoying People.

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      Stephen-covey-7-habits-of-high

      Listen, we're all guilty of annoying status updates.  I certainly am.   But I'm trying to get better.  Hence, I'm doing my best to follow The Oatmeal's 10 Things You Need to Stop Tweeting About list, to which I add my own rules (some overlap may occur).

      His list is much funnier than mine, though.

      Inspirational Quotes.  To me, they're like empty calories.  Look good, taste good, bad in large quantities.  Let's use them sparingly, yah?

      Blindly RT'ing Everything.  Listen, I follow your status updates for a variety of reasons, but to hear what you say above all.  If you constantly RT things with no modification, I can only surmise that you 1) are a bot, or 2) have nothing new to say.  It's great that you want to pass word along about something great you read, but tell me why you enjoyed it.  Highlight the important bits to you.  Give me the Cliffs Notes.  Add value.  (Of course, this only applies to RTs of links and such - if you're RTing someone because they said something funny, by all means, preserve it.)

      Song Lyrics.  I have no problem with music lovers wanting to quote their favorite songs, just do us all a small favor and attribute the lyrics.  That way I know you're quoting a song, and not spouting off some random, out-of-context nonsense.

      Hashtags.  To me, hashtags are a tradeoff between 1) getting more followers, and 2) readability.  The more hashtags you cram into 140 characters the less content you can get in there, so would you rather say something coherent or find a wider audience for nonsensical ramblings?

      LOL.  If you're a grown man, and feel the need to end every tweet with LOL, then you need to tuck that inner child away sometimes and let that grown man breathe a little.  Please.  (Exception to the rule: if your initials are L.O.L. and you insist on signing off on every status, so be it.)

      Constant Bitching & Moaning.  I'm guilty of this as much as anyone, but I do try to sprinkle in some value from time to time.

      Checkins.  I get why geolocation services need Twitter, for the distribution, but most of the time it's old news.  You stopped by the corner bistro?  By the time I get there you're long gone (assuming I want to stalk you).  How about forward looking checkins, like I'm going to be at La Morita at 11:45?

      Now, if I come off as a snarky jackass, just so you know, I am kind of a snarky jackass.  But as more and more people spend more and more time on services like Facebook and Twitter, we really should try to help each other out and make the time we spend more worthwhile.  It's like the beginning of email, when everyone was new to it.  Remember those days?  People used to forward all sorts of crap - chain letters, canned emails, fake public service announcements, ASCII art - until people realized that those were a huge waste of time and stopped doing it.

      Anyhoo.  I'm pleased to see that while I was writing this post, The Oatmeal posted How to Suck at Facebook. 

      Amen.

      b.wey

      http://twitter.com/milhaus12

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    • 0
      21 Jan 2010

      Ok, that's a creepy use of personal data to target an ad.

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      Pastedgraphic-7

      I'm sure a 16 year old girl could be an iPhone tester too, but I thought this was a creepy way to use the data in my Facebook profile to target an ad message.

      I can't wait to get ads targeted toward short Asian guys.

      b.wey

      http://twitter.com/milhaus12

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    • 0
      14 Jan 2010

      Groupon: successfully combining product scarcity with screaming deals (by Steve Carpenter)

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      An excellent analysis of Groupon, from Steve Carpenter of Cake Financial:

      http://worldaccordingtocarp.wordpress.com/2010/01/13/you-make-me-want-to-groupon/

      Groupon's created a compelling business model "by combining the social web, virality, with hard-to-replicate deals."  I'm going to give Groupon a try and see how it compares to the new generation of shopping sites like Gilt Groupe and RueLaLa.

      Groupon's got awesome virality built into their product.  Sample sale sites like Gilt have coolness, exclusivity, and perhaps most importantly, they sell desirable branded products.  

      Now, a combo of the 2 factors might be killer.  Hmmmm.

      b.wey
      http://twitter.com/milhaus12

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    • 0
      12 Jan 2010

      How chocolate chip cookies differentiate commodity brands.

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      I thought this was a good quote for every product person to ponder a little.

      From The New York Times:

      "When consumers don’t know how to judge the benefits or the differentiation of a product — I don’t know the difference between Midwest and JetBlue and United — then a meaningless attribute like cookies can create meaningful differentiation."

      http://s.nyt.com/u/rWf

      b.wey

      twitter.com/milhaus12
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    • 1
      4 Jan 2010

      Movie theaters need a premium seating program.

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      Every time I go to the movies, there's always a moment of "ugh, why didn't I just stay home."  Whether it's arriving at the theater an hour early to wait in line for a decent seat, or sitting through interminable ads, or paying a ridiculous amount of money for concessions, there's always something about the moviegoing experience that irks me.  Yes, I am well on my way to becoming a crotchety old man.

      After reading this SmartMoney article on "10 Things Movie Theaters Won't Tell You," I was put off by theater owner's responses to common complaints about the moviegoing experience.  For example, if you don't like the ads, too bad, because that's the way things have always been:

      "The preshow presentation has been a part of theater exhibition for many years," says Dick Westerling, senior VP of marketing and advertising at Regal. What's more, thanks to digital technology, the preshow has become "more upscale and attractive."

      If you're not happy about shelling out wads of money for concessions, think of it as "buying a piece of the moviegoing experience."  Yeah, notgonnadothat.

      Well, the expensive concessions problem is easy to solve - bring your own stuff and make sure you wife/date has a big purse.

      What really irks me here is the theater owner's attitude - it is what it is.  Why not think outside the box a little bit and make it a better experience for the movie goer, AND make some more money in the process?

      Here's my answer to the arriving at the theater early and watching a bunch of ads problem: create a premium seating program for the theater.  Think of it as the "economy plus" section.

      By that I mean, the theater goer can choose to spend an extra buck or three to get a guaranteed or assigned seat within the middle section of the theater, the best seats in the house.  Not only would movie theaters make more money from those seats, but they wouldn't have to upgrade any systems to make it happen - all they'd have to do is rope off the middle rows of each theater for the plus seats (and pay some zitty high school kid to enforce them, of course).   

      Would I pay an extra $3 to guarantee myself a seat in the middle section?  To walk past all the suckers waiting an hour or two in line?  To arrive just before previews and skip all the dumb ads?

      Sounds pretty good to me.

      b.wey
      http://twitter.com/milhaus12

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    • 1
      3 Dec 2009

      The Negative Effect of Twitter's Retweet Design

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      In a word: noise.  

      But let me explain:

      Foo

      In the example above, I follow hnshah.  He's a good tweeter, someone who posts a lot of good links that are relevant to me.  He retweeted @pricing, and it comes into my feed as @pricing.  However, I don't know @pricing, they don't have any "brand" cachet with me, and therefore I don't place any value on their tweet.  I have to read through the entire tweet to find out where it came from, which was @hnshah.  

      Given the amount of crap I sift through every day, this extra step makes me more likely to dismiss the tweet.  Hence, it's noise.

      When I was at Bleacher Report, we did a lot of data analytics on our version of the feed, and found that no one gave a crap about it because it was full of people you don't know.  If I don't know you, your actions on the site mean little to me.  Even on a site like Facebook, where you're connected to the people in your feed, the chances that I read and process your action are greatly increased if I care more about you.  (Not surprisingly, I slow down when I see my wife's name.  People I don't know well either get hidden or skipped over.)

      Now, Twitter's new retweet function is not all bad - it exposes me to more people, and if I see a new person crop up constantly, I might be more inclined to follow him/her.  From Twitter's point of view, the more connections between users, the better.

      To get the best of both worlds I would make a small suggestion: swap the order of the data in the retweets.  So, it would look something like:

      hnshah rewtweeted pricing: Set yourself and your team up for the best chance to win and keep winning.

      That way, it leads with hnshah, the guy I follow.  I would maintain his icon as well, for scannability.

      It'd be interesting to see how these different versions might test against one another, and which one creates the most new connections.  Maybe Twitter's already on it, and I'm seeing only one variation.

      b.wey

      http://twitter.com/milhaus12

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    • 3
      29 Oct 2009

      Helloooo, Zong!

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      Img_0540

      So, after a couple of weeks winding down my work at Bleacher Report, I joined Zong full time this week.  The first 3 days have been "drinking through a firehose," so to speak, as it's an exciting week for the company — more on that later.  

      I had a pretty sweet gig at Bleacher Report — working in new media and sports, a good, passionate team, excellent engineering and design, and beer pong after company all-hands meetings.  And yet I decided to walk away from that—here's why:

      • Zong sits at the intersection of social gaming, virtual goods, and mobile technologies—3 areas that are growing like crazy.  We're already at the point where most of us are carrying around miniature computers—which seemed farfetched even 5 years ago—so the age of mobile computing is already upon us.  This is something I want to be a part of, not watch.
      • In terms of career development, Zong offered me the chance to take the next step.  While I was offered a leadership role at Bleacher Report, I felt the difference between the two opportunities could be summarized as learn by trial and error (Bleacher) vs. learn from a veteran team (Zong).  I felt that the fastest and most direct path to the skills I want was at Zong.  As Steve Carpenter put it, "think of Zong as getting your product MBA."
      • Lastly, I felt it was time I got some international exposure.  I felt a tangible shift in my career prospects when I left the big walled gardens of Yahoo! and Apple and created my Silicon Valley network, and I was looking to do that again, but internationally.  Zong, as a company based in Europe but with international growth plans, I felt would also help me take steps in that area.

      Photo

      I sure did pick an exciting week to join the company — it's been a sprint to the finish line to launch Zong+, which marries the best of traditional card payments with the ease and security of mobile payments.  I'm super excited to see what new opportunities this opens for Zong.  Now it's my turn to take the baton and run with it.

      Oh, and here's the write-up on Techcrunch - watch your back, Paypal.


      b.wey
      milhaus@gmail.com
      http://twitter.com/milhaus12

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